I’m Katja! And like many of you, I am a wife and a mama. Like many of you, I didn’t know that when I applied sunscreen, lotion, shampoo and the dozens of other products that I use daily, that I was applying toxic chemicals directly to my skin, even when I was using the "good stuff" from health food stores. Many of these nasty chemicals can get absorbed directly into the bloodstream.
Like many of us did or do, I assumed that we live in a highly regulated country, so the products I am using must be safe - especially if I was getting them from reputable places that sell "healthy" products. But as I continued my journey of real food, the rest of my life began to follow.
I began to look deeper at the things that our family was using on our bodies. I was so surprised when I finally learned that when it comes to the personal care industry, there is very minimal regulation. Companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, and hormone disruption—without even disclosing these ingredients to us!
Seems crazy, right? Luckily, it's not all doom and gloom.
There are some companies working hard to create safe skincare products and to change the industry. I've been spending tons of time researching them.
I am excited to share what I’ve learned with you and to inspire you to make safer choices!
Yes, you read that right! 1938! Are you as shocked as I am by this?
And wait for it….
And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.
Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. The study also noted that children are especially susceptible to heavy metal accumulation and should not play with make up. Think of all the young girls that apply make-up daily or even multiple times a day?
WELCOME TO BEAUTYCOUNTER
Decades of studies indicate that serious health issues (including, but not limited to asthma, learning disabilities, cancer and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
What's worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.
We deserve better! It’s time to do something about it!
At Beautycounter, we've banned more than 1,500 ingredients setting a new health and safety standard— all while ensuring our products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market. I didn’t only fall in love with Beautycounter because their products are safe and high performing, but I wanted to work with a company that is working towards real change. Beautycounter is dedicated to making changes on the legislative level and creating a safe skin care movement. They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are doing great work to reduce our amount of chemical exposure. Watch this short video to learn why I am so proud to be a part of this company.
Now, let’s talk about some actual products!
Beautycounter is dedicated to product performance, as much as product safety. After trying countless non-toxic cosmetic brands (you don’t even want to know how much money I’ve spent on this!), I can tell you that this combination of non-toxic ingredients and products that work is extremely rare. Just check out THESE application videos to see how well this makeup works!
Some natural cosmetic brands use only 100% organic ingredients. This is as pure as makeup can get, but often, the performance is lacking. While Beautycounter uses both synthetic and organic ingredients, they never compromise on the safety of the ingredients. Beautycounter has developed a groundbreaking and rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources) and more.
Every single Beautycounter product is rated between 0-2 on EWG’s Skindeep database, which is my go-to resource for researching product safety!
These products work extremely well and are comparable to the luxurious brands I am used to purchasing at department stores. Except, they are void of all the harsh chemicals. My skin has honestly never looked better!
We use Beautycounter’s children’s and adult shampoos, shaving cream, face wash, moisturizer, face oils and all the make-up. I haven’t tried a Beautycounter product that I didn’t absolutely love!
To give you an example of Beautycounter's amazing line of products, here are a few of my favorites that I use every day. Not only do they perform just as well as the personal care products that you find behind the counter at your favorite shopping mall, but they can be used with peace of mind that you are getting the highest quality non-toxic products! I feel confident that I am not causing harm to my children or myself when using them.
THE 3 WAYS TO JOIN BEAUTYCOUNTER
Become a customer
Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter.
Join as a “Band of Beauty” member
Your $25 Annual Membership Includes:
$10 allocation to one of our three Trusted Non-Profits (Environmental Working Group, Healthy Child Healthy World, or Breast Cancer Fund)
Receive free shipping off all orders of $100 or more
Make sure that “Katja Heino” is listed as your mentor. As I offer great support and some fun incentives through our team!
Are you passionate about our mission and ready to spread the word?
Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices.
Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!
We are a direct retail company (not an MLM), we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which you will earn right back!).
This is the right time to join Beautycounter! We are growing fast - we grew 350% last year! Most consultants are the first in their area and are able to build their business and spread the word quickly!
We offer tons of support on our team and we will coach you in how to educated others and run a successful business!
Click this link and then click the menu option Join as a Consultant (towards bottom of page.)
Enter your email and other required info to create your account. It will say Choose a Mentor and give you an option for the default, which is “BeautyCounter HQ.” Under that, click Select a Different Mentor and put in Arsy Vartanian in the first and last name section.
Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant.
You can optionally add one of the special Enrollment product packages to your shopping cart for a discounted option.
Finish the enrollment page and place your order.
As many of you know, I am very passionate about eating a healthy, nourishing diet void of toxins and inspiring others to do the same. The natural next step for me was to start cleaning up other aspects of my life – household-cleaning supplies and skin care came next. With my obsessive personality, I dove in headfirst. I am thrilled to have discovered a brand that I love, trust and can really get behind!
If you live in California, you can host a Beautycounter social! I will bring all the products to you, you can invite some friends, we can talk about the skin care industry and the products. The host gets an opportunity to earn some amazing Beautycounter products for FREE! Even if you are not in California, reach out to me and I might be able to find a teammate in your area!